Australian beer drinkers have generally stuck to a few favourite beers including Victoria Bitter (VB), XXXX Gold and Tooheys, but things are starting to change if judging by the craft beer on tap at trendy establishments. “Choose a Pale Ale, ESB (Extra Special Bitter), Stout, Lager and more and you cant go wrong if it comes from a good micro brewery”, said Pete from Gift Of The Month Clubs.
The Australian micro brewing industry really started after seeing it gain popularity in the United States, where small micro brewing families started brewing small batches of craft beer rich in flavour. “Craft beer challenges the old perception that beer must be bland and watery as opposed to rich in flavour and with no preservatives”, said one of our Beer Of The Month Club member who wishes to remain anonymous, “Because most commercial beer tastes bland and watery, and I know this after tasting a wide selection now of craft beer and as the saying goes,”once you go craft, you dont go back!”
Beer is a drink many take for granted in terms of brewing excellence, but it’s actually one of the oldest and most complex drinks to make. And so with this in mind we think no beer lover should have to stick with what the mass producing beer giants are telling you to drink, especially if it’s watery and bland! So as we enter Spring and Summer we’ve got a few tips for beer lovers to enjoy one of the oldest drinks in the world, beer.
But first, what type of beer do you like?
How about a rich resinous beer, chocolate or smoky beer, citrus to sour beer and more. And if you choose right you’ll nearly always be delighted if made by a good micro brewery. But it doesn’t always have to be made in a small micro brewery, because we’re also fans of the White Rabbit Dark Ale from Healesville, Victoria who was up until recently a small micro brewery bought out by Lion, one of Australia’s largest food and beverage companies owned by Kirin, a huge multi national brewing company in Japan.
Craft beer consumption in Australia is growing in popularity but still only accounts for about 2 or 3 percent of the total beer consumed in Australia. And one of the major reasons behind this is because genunuine craft beer brewed in micro breweries is pretty hard to find. “This is why we travel around searching for hard to find craft beers for the Beer Of The Month Club”, said Rob from Gift Of The Month Clubs. Plus the majority of pubs, clubs and licensed establishments are stocked with four or five beers from major brewing companies because they get major discounts for stocking the majority of their beers with said company. And it seems to be a formula working well for the major beer companies with the majority of beer consumed (up to 95 percent) owned by two major brewing giants, SAB Miller (CUB) and Kirin Holdins (Lion Nathan). But a growing number of establishments are valuing the craft beer flavour over commercial beer and are now stocking a range of craft beer at the expense of incentive based discounts offered by the majors.
So whether you live in Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra, Hobart and other cities around Australia and want to see more craft beer in your local stores, drink normal! Drink craft beer.